PRESS
“Wearable art uses fabric as its frame.”
Architectural Digest India · 2021
“Art to wear and collect — Alba Amicorum reimagines the scarf as a canvas.”
TL Magazine · 2022
“A salon for collaboration, built around its artists.”
Country & Town House · 2022
“Exceptionally, exquisitely, stunningly, breathtakingly beautiful.”
Around the House · 2021
“Unframing art — Alba Amicorum liberates art from the frame and onto fluid fabric.”
Alt Africa · 2021
“Keeping a family’s heritage alive.”
ELLE India · 2022
As featured in
The London Magazine, London
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"Based in Belgravia, Alba Amicorum produces limited-edition cashmere, wool and silk scarves… The atelier's latest capsule line explores themes of nature, calm and memory."
The London Magazine's February 2026 'A Little Luxury' wishlist places Alba Amicorum among its considered shopping picks, featuring a current capsule line and the Belgravia atelier.
"Based in Belgravia, Alba Amicorum produces limited-edition cashmere, wool and silk scarves… The atelier's latest capsule line explores themes of nature, calm and memory."
The London Magazine's February 2026 'A Little Luxury' wishlist places Alba Amicorum among its considered shopping picks, featuring a current capsule line and the Belgravia atelier.
Real Living, Belgium
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"Hedendaagse kunst in beweging en vorm — contemporary art in motion and form."
— Real Living, Belgium, February 2026
Real Living — Belgium's leading lifestyle title — featured Alba Amicorum in its February 2026 issue. The piece treats the scarf seriously: as a contemporary art object that lives differently from a painting because it is in motion. Form, in this telling, is something that travels with the wearer.
"Hedendaagse kunst in beweging en vorm — contemporary art in motion and form."
— Real Living, Belgium, February 2026
Real Living — Belgium's leading lifestyle title — featured Alba Amicorum in its February 2026 issue. The piece treats the scarf seriously: as a contemporary art object that lives differently from a painting because it is in motion. Form, in this telling, is something that travels with the wearer.
AIR Magazine, International
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"Each scarf is an artwork in its own right, its fluidity perfect for draping, wrapping, folding or hanging — allowing each piece to become a deeply personal reflection of its owner."
A full-page Objects of Desire feature in AIR — the in-flight magazine of private aviation operator NASJET — on the Belgravia atelier's limited-edition silk and cashmere scarves, with details of the wheat-straw and handcrafted Paulownia wood box presentation. Issue cover: Jennifer Lawrence.
"Each scarf is an artwork in its own right, its fluidity perfect for draping, wrapping, folding or hanging — allowing each piece to become a deeply personal reflection of its owner."
A full-page Objects of Desire feature in AIR — the in-flight magazine of private aviation operator NASJET — on the Belgravia atelier's limited-edition silk and cashmere scarves, with details of the wheat-straw and handcrafted Paulownia wood box presentation. Issue cover: Jennifer Lawrence.
Emotion, Germany
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"Da wird uns bunt vor Augen! The velvety soft scarves from Alba Amicorum are created in collaboration with artists."
Die samtigweichen Schals von Alba Amicorum entstehen in Zusammenarbeit mit Künstler*innen aus der ganzen Welt und werden aus hochwertiger Seide, Kaschmir, Wolle und Modal hergestellt.
"Da wird uns bunt vor Augen! The velvety soft scarves from Alba Amicorum are created in collaboration with artists."
Die samtigweichen Schals von Alba Amicorum entstehen in Zusammenarbeit mit Künstler*innen aus der ganzen Welt und werden aus hochwertiger Seide, Kaschmir, Wolle und Modal hergestellt.
West London Living, London
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"Art doesn't belong on the wall — it belongs on you."
A 'What I Know About Style' Q&A with Darshana Shilpi Rouget on her style philosophy, the founding of Alba Amicorum, and how a scarf can hold a story.
"Art doesn't belong on the wall — it belongs on you."
A 'What I Know About Style' Q&A with Darshana Shilpi Rouget on her style philosophy, the founding of Alba Amicorum, and how a scarf can hold a story.
Harper's Bazaar, UK
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"Her atelier Alba Amicorum (named after 16th-century 'friendship books', in which peers would share ideas with one another) prints limited-edition silk and cashmere designs with images created in collaboration with others."
Form meets function in a new collection of contemporary kerchiefs.
"Her atelier Alba Amicorum (named after 16th-century 'friendship books', in which peers would share ideas with one another) prints limited-edition silk and cashmere designs with images created in collaboration with others."
Form meets function in a new collection of contemporary kerchiefs.
Country & Town House, London
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"Describe your artistic style in three words. Intuitive, tactile and in progress."
An interview with Darshana Shilpi Rouget, founder of wearable art and luxury scarf studio Alba Amicorum, who opened her Belgravia atelier in 2020 as a means of creating wearable art with collaborators around the world.
"Describe your artistic style in three words. Intuitive, tactile and in progress."
An interview with Darshana Shilpi Rouget, founder of wearable art and luxury scarf studio Alba Amicorum, who opened her Belgravia atelier in 2020 as a means of creating wearable art with collaborators around the world.
ELLE, India
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"Art on scarves: keeping a family's heritage alive."
ELLE India's December 2022 print edition carries the print-version feature on Alba Amicorum's family-heritage collection.
"Art on scarves: keeping a family's heritage alive."
ELLE India's December 2022 print edition carries the print-version feature on Alba Amicorum's family-heritage collection.
AKT Magazine, Belgium
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"…to start exploring the emotional triggers of simple shapes and combinations of colours. 'I called this series Intonations.' Similar to the intonation of sound that conveys different emotions, colours do the same."
An in-depth print profile of Darshana Shilpi Rouget exploring the human-centred philosophy behind Atelier Alba Amicorum.
"…to start exploring the emotional triggers of simple shapes and combinations of colours. 'I called this series Intonations.' Similar to the intonation of sound that conveys different emotions, colours do the same."
An in-depth print profile of Darshana Shilpi Rouget exploring the human-centred philosophy behind Atelier Alba Amicorum.
Boutique Magazine, UK
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"Best new women-owned brands to look out for."
Boutique Magazine's curated round-up of standout women-founded brands, with Alba Amicorum named among the season's most distinctive.
"Best new women-owned brands to look out for."
Boutique Magazine's curated round-up of standout women-founded brands, with Alba Amicorum named among the season's most distinctive.
Arts & Collections, UK
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"The art of scarves — a meeting of fine art and finest craft, designed to be worn."
A double-page print feature on Alba Amicorum's collaborations and atelier model, also published online via Issuu.
"The art of scarves — a meeting of fine art and finest craft, designed to be worn."
A double-page print feature on Alba Amicorum's collaborations and atelier model, also published online via Issuu.
Grazia, Italy
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"Il foulard è l'accessorio che vi serve per quel tocco in più — the scarf is the accessory you need for that little extra you've been looking for."
Grazia.it's foulard-trends feature, with Alba Amicorum among the season's standout makers.
"Il foulard è l'accessorio che vi serve per quel tocco in più — the scarf is the accessory you need for that little extra you've been looking for."
Grazia.it's foulard-trends feature, with Alba Amicorum among the season's standout makers.
Forbes, USA
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"Unique travel accessories that double as wearable art."
Forbes contributor Sarah Turner included Alba Amicorum's scarves in her Mother's Day round-up of distinctive, journey-worthy accessories.
"Unique travel accessories that double as wearable art."
Forbes contributor Sarah Turner included Alba Amicorum's scarves in her Mother's Day round-up of distinctive, journey-worthy accessories.
Fashion 360 Magazine, USA
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"Have you heard of 'wearable art'? Alba Amicorum is the answer when fine art meets fine fabric."
Fashion 360's primer on the wearable-art trend, profiling Alba Amicorum as a defining example of the category.
"Have you heard of 'wearable art'? Alba Amicorum is the answer when fine art meets fine fabric."
Fashion 360's primer on the wearable-art trend, profiling Alba Amicorum as a defining example of the category.
The National, UAE
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"From Bombay to Belgravia — translating heritage into wearable art."
A double-spread interview with Darshana in the March 2022 Luxury supplement of The National, UAE.
"From Bombay to Belgravia — translating heritage into wearable art."
A double-spread interview with Darshana in the March 2022 Luxury supplement of The National, UAE.
Christie's, International
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"What to buy for travels — pieces that move with you, in every sense."
Christie's International Real Estate Magazine Q1 2022 included Alba Amicorum in its considered travel-buying guide.
"What to buy for travels — pieces that move with you, in every sense."
Christie's International Real Estate Magazine Q1 2022 included Alba Amicorum in its considered travel-buying guide.
IDEAT, Germany
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"Der Schal, ein Medium für Kollaboration — the scarf as a medium for collaboration."
Ideat Germany's feature on how Alba Amicorum uses the scarf as a canvas for partnerships with painters, photographers and writers. This article appeared in both the print and online versions of Ideat Magazin.
"Der Schal, ein Medium für Kollaboration — the scarf as a medium for collaboration."
Ideat Germany's feature on how Alba Amicorum uses the scarf as a canvas for partnerships with painters, photographers and writers. This article appeared in both the print and online versions of Ideat Magazin.
VITA Magazine, Canada
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"Each scarf is a fragment of a longer conversation between an artist and the people who choose to wear it."
— VITA Daily
VITA Daily — the Vancouver lifestyle title — ran a Q&A-style feature on the storytelling at the heart of the brand. The framing is generous: the scarf as a fragment of a larger conversation between makers and the people who choose to live with the work.
"Each scarf is a fragment of a longer conversation between an artist and the people who choose to wear it."
— VITA Daily
VITA Daily — the Vancouver lifestyle title — ran a Q&A-style feature on the storytelling at the heart of the brand. The framing is generous: the scarf as a fragment of a larger conversation between makers and the people who choose to live with the work.
.Cent, UK
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"Unframing art — liberating fine art from the wall and onto fluid fabric, to be worn, draped, and lived with."
.Cent Magazine's feature and London Craft Week preview, framing Alba Amicorum's work as 'unframing' fine art onto wearable cloth.
"Unframing art — liberating fine art from the wall and onto fluid fabric, to be worn, draped, and lived with."
.Cent Magazine's feature and London Craft Week preview, framing Alba Amicorum's work as 'unframing' fine art onto wearable cloth.
TL Magazine, London
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"I loved the collaborative process with other creative minds and I wanted to connect with artist friends around the world — and this laid the foundation for what has become Alba Amicorum."
— Darshana Shilpi Rouget, TL Magazine
TL Magazine reframes the scarf as a collectable form of contemporary art, with Darshana on the collaborative process behind the brand.
"I loved the collaborative process with other creative minds and I wanted to connect with artist friends around the world — and this laid the foundation for what has become Alba Amicorum."
— Darshana Shilpi Rouget, TL Magazine
TL Magazine reframes the scarf as a collectable form of contemporary art, with Darshana on the collaborative process behind the brand.
Billionaire Asia, Singapore
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"Because we could all use a little effervescence this Christmas… After this strange, stop-and-start year, what better way to put a spring in your step than conceiving the perfect present for a loved one. And maybe, while you're looking, a little something for yourself."
A meaningful gift guide spotlighting Alba Amicorum's limited-edition scarves created in collaboration with the Man Ray Trust.
"Because we could all use a little effervescence this Christmas… After this strange, stop-and-start year, what better way to put a spring in your step than conceiving the perfect present for a loved one. And maybe, while you're looking, a little something for yourself."
A meaningful gift guide spotlighting Alba Amicorum's limited-edition scarves created in collaboration with the Man Ray Trust.
Architectural Digest, India
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"Babuji Rajendra Shilpi's (1927–2016) painting, 'Indian Carousel', aptly captures Babuji's zest for Indian forms. Originally painted using gouache in 1943… Printed on fine silk, this scarf can be both worn and framed."
A London Craft Week feature exploring how Alba Amicorum translates fine art into wearable textile objects, with a closer look at the late Babuji Rajendra Shilpi's work.
"Babuji Rajendra Shilpi's (1927–2016) painting, 'Indian Carousel', aptly captures Babuji's zest for Indian forms. Originally painted using gouache in 1943… Printed on fine silk, this scarf can be both worn and framed."
A London Craft Week feature exploring how Alba Amicorum translates fine art into wearable textile objects, with a closer look at the late Babuji Rajendra Shilpi's work.
Estila, UK
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"Wearable textile art from a British atelier — Alba Amicorum reimagines the scarf as a canvas."
Estila's feature on the atelier's British-craft credentials and its model of collaborating with international artists.
"Wearable textile art from a British atelier — Alba Amicorum reimagines the scarf as a canvas."
Estila's feature on the atelier's British-craft credentials and its model of collaborating with international artists.
Departures International, United States
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"October's style wishlist — pieces that travel well, in every sense."
Departures International's October 2021 style edit including Alba Amicorum scarves on its global wishlist.
"October's style wishlist — pieces that travel well, in every sense."
Departures International's October 2021 style edit including Alba Amicorum scarves on its global wishlist.
ALT A Review, UK
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"Alba Amicorum liberates art from the frame and onto fluid fabric — to be worn, draped, or wrapped in any way you like."
Alt Africa's review on the brand's reframing of fine art as something fluid, daily, lived-with.
"Alba Amicorum liberates art from the frame and onto fluid fabric — to be worn, draped, or wrapped in any way you like."
Alt Africa's review on the brand's reframing of fine art as something fluid, daily, lived-with.
Savile Row, UK
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"Transforming art into scarves — Savile Row's neighbours in luxury craft."
A Savile Row Style feature on Alba Amicorum's approach to translating fine art into scarves.
"Transforming art into scarves — Savile Row's neighbours in luxury craft."
A Savile Row Style feature on Alba Amicorum's approach to translating fine art into scarves.
Around the House, Canada
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"Been staring non-stop at these exceptionally, exquisitely, stunningly, breathtakingly beautiful wearable art scarves… designed by Darshana Shilpi Rouget of @alba_amicorum, inspired by original works by Man Ray, in collaboration with the Man Ray Trust."
Vicky Sanderson's on-line story and Instagram post on the Alba Amicorum × Man Ray Trust scarves, picking them out as a season highlight.
"Been staring non-stop at these exceptionally, exquisitely, stunningly, breathtakingly beautiful wearable art scarves… designed by Darshana Shilpi Rouget of @alba_amicorum, inspired by original works by Man Ray, in collaboration with the Man Ray Trust."
Vicky Sanderson's on-line story and Instagram post on the Alba Amicorum × Man Ray Trust scarves, picking them out as a season highlight.
Style News, France & Australia
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"Wearable art is a scarf."
Style News makes the case for Alba Amicorum as the defining example of how art and the everyday can meet on the body.
"Wearable art is a scarf."
Style News makes the case for Alba Amicorum as the defining example of how art and the everyday can meet on the body.
Textile Focus, Bangladesh
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"They have lent their expertise and work to some of the most prestigious fashion houses in the world. A numbered certificate of authenticity accompanies each limited edition piece, and the scarves are all packaged in a bespoke box made from wheat straw paper."
The brand, founded by artist and graphic designer Darshana Shilpi Rouget, opened its doors in London's historic Belgravia in the year 2020.
"They have lent their expertise and work to some of the most prestigious fashion houses in the world. A numbered certificate of authenticity accompanies each limited edition piece, and the scarves are all packaged in a bespoke box made from wheat straw paper."
The brand, founded by artist and graphic designer Darshana Shilpi Rouget, opened its doors in London's historic Belgravia in the year 2020.
nawa3em.com, Saudi Arabia
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"Silk and cashmere touches for your spring looks — featuring Alba Amicorum."
An Arabic-language feature on silk and cashmere accessories, with Alba Amicorum chosen for its limited-edition scarves.
"Silk and cashmere touches for your spring looks — featuring Alba Amicorum."
An Arabic-language feature on silk and cashmere accessories, with Alba Amicorum chosen for its limited-edition scarves.
Gentleman's Butler, UK
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"Feeling pink — luxurious, chic and considered, from scarves at Alba Amicorum to perfume at Bulgari."
Gentleman's Butler newsletter feature including Alba Amicorum scarves in its considered selection.
"Feeling pink — luxurious, chic and considered, from scarves at Alba Amicorum to perfume at Bulgari."
Gentleman's Butler newsletter feature including Alba Amicorum scarves in its considered selection.
Mayfair Times, London
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"Wearable works of art."
Fashion and art unite at luxury scarf atelier Alba Amicorum, in Kinnerton Yard. Founder Darshana Shilpi Rouget tells Cally Squires all about the atelier's beginnings, its artist circle, and the materials behind every limited edition.
"Wearable works of art."
Fashion and art unite at luxury scarf atelier Alba Amicorum, in Kinnerton Yard. Founder Darshana Shilpi Rouget tells Cally Squires all about the atelier's beginnings, its artist circle, and the materials behind every limited edition.
Belgravia Magazine, UK
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"A house of friendship in Kinnerton Yard."
A print profile in Belgravia Magazine and a London Craft Week preview on Belgravia London's website spotlighting the atelier as a neighbourhood landmark.
"A house of friendship in Kinnerton Yard."
A print profile in Belgravia Magazine and a London Craft Week preview on Belgravia London's website spotlighting the atelier as a neighbourhood landmark.
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For interviews, atelier visits, and exclusive previews, please contact info@albaamicorum.com.